BDTP. Email Strategy with Samar Owais
UI Breakfast: UI/UX Design and Product Strategy
SaaS Versus E-Commerce - What's the Difference?
The most overlooked opportunity in both industries is right after you get that first conversion. For SaaS companies, that means you're sending a free to paid onboarding sequence and as soon as somebody becomes a paying user, you stop sending them emails. In e-commerce, basically have the marketing thing that happens before the sale. There are so many other ways that your software could be solving your users' problem and making their life easy.
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