Marketing Ops Strategy with Lindsay Rothlisberger of Zapier
Ops Cast
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Is There a Debt or Centralization Decentralization?
Risk tolerance is a really important one that gets, doesn't get incorporated in many people's road maps and how they decide what they're going to do next. I think finding the right balance of how much risk youare comfortable with,. how quickly you need to move a making sure that data sources are connected where they should be. Lindsey: If there was such a thing as a marketing up certification and you were in charge, lindsay, what would it look like? The one or two sort of non negotiable you've got to cover this topic.
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