“That’ll Never Work” — Now It’s a $270M Brand (w/ True Classic CEO)⏐Ep. #218
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
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From Passion to Product: Building a Brand in Men's Apparel
This chapter explores the journey of an entrepreneur as they draw from experiences in music, poker, and digital marketing to create a successful men's apparel brand. The discussion emphasizes the importance of solving real market problems, particularly focusing on fit, comfort, and affordability, while fostering a strong emotional connection with consumers. Innovative marketing strategies, including product bundling and campaigns designed to enhance customer confidence, are outlined as critical elements for growth and retention in a competitive market.
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