Carnegie Hall with Jennifer Kinon
A Change of Brand
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How Do You Define Your Brand From a Strategy Perspective?
How did you go about defining sort of the brand from a strategy perspective, before you got into the creative? What were the anchors that were most important and true about the carnegie hall brand that you wanted to capture. How did you kind of capture that? That's a great question. We always develop what we call our strategic framework before we go into design exploration and development. But i think one of the the most powerful and the most enduring that came out in the can ha work is just magical.
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