Elizabeth Rutledge (American Express) | The Customer at the Center of Everything
The CMO Podcast
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Strengthening Brand Legacy through Innovation
This chapter explores the enduring power of a company's brand, highlighting the vital role of customer-centricity and employee engagement in maintaining its values. It discusses strategies for nurturing a strong brand reputation while innovatively reaching younger demographics, such as millennials and Gen Z. The chapter also delves into the importance of partnerships, particularly with Formula 1, in fostering community connections and keeping the brand relevant in a rapidly changing landscape.
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