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20min chapter
E081: Business Debt
OPERATORS
Navigating the Evolution of E-Commerce Marketing
This chapter explores a personal journey through digital agencies and highlights the transformation within influencer marketing, particularly contrasting strategies from Shopify and Squarespace. It emphasizes the significance of multi-touch attribution in a complex marketing landscape, as well as the innovative approaches brands are taking to measure success with tools like Northbeam. The discussion also touches on the importance of educational content and effective strategies for achieving growth in the e-commerce sector.
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