Ep 300: How Not to Grow an 8-Figure Business (Obvi Panel - C-Suite Preview)
DTC Podcast
How to Keep Your Brand Structured
We've done a lot of product launches, which has been great for cycling through retention and even cycling through high revenue peaks. But I think one of the things we've learned is we also serve a paradox of choice where it's like, there's too much to choose from. So over these next few weeks, we're actually coming out with a new kind of branding approach. We're also doing a ton of skew rationalization, where we're going off that 80-20 rule, right? Like our 80% of our revenue comes from 20% of our products.
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