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787: Mitch Lowe | Lessons in Disruption Part Two
The Jordan Harbinger Show
What's the Point of a Redbox?
Redbox is the boxes vending machines, essentially, that people see outside. This actually makes a lot of sense because I was going to ask about Redbox,. And I thought, why would you do Redbox when you're already doing Netflix? Because these are two separate markets that exist at the same time. But also, since Netflix was mailing things, Redbox actually made even more sense because it was at least instant, more or less. Whereas now it's streaming everything.
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