Are You Getting Negative Comments?

A lot of brands shy away from talking to customers. If you're only seeing them for the first time and finding out people are actually not very happy, they probably won't turn up to a live event. But equally, there's another element here of if you weren't aware of them, you want to be aware of those things as quickly as possible. You know, life is about overcoming challenges. There are problems to be solved. And you want to overcome that.

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