3min chapter

The Knowledge Project with Shane Parrish cover image

#104 Nir Eyal: Mastering Indistraction

The Knowledge Project with Shane Parrish

CHAPTER

The Root Cause of All Human Behavior Is Not Carrots and Sticks

All human behavior is spurred by the desire to escape discomfort. The pursuit of pleasurable sensations are themselves psychologically d stabilizing. So for example, when you feel lonely, check face book. When you're uncertain before you scan your brain to see if you kow the answer, goglit. That's why the first step to becoming indistractable is not to shame yourself. It's to claim for these uncomfortable sensations by mastering the internal triggers.

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