Banking Transformed with Jim Marous cover image

Humanized Digital Engagement Propels Growth in Banking

Banking Transformed with Jim Marous

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Customer Experience

Jim Cevallos: What is the difference between a great customer experience, which I really consider to be just satisfaction and building better customer engagement? He says when you go to engagement, again, it's about the multiple touch points, not just that first razzle dazzle. “We're trying to make them more friendly and accessible and approachable," he adds.

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