Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
Navigating Creativity and Rationality
This chapter investigates the intersection of creativity and rational approvals, highlighting the significance of a beginner's mind in challenging established norms. It discusses the role of marketing in innovation and consumer perception, providing insights into how reframing ideas can enhance value. Furthermore, it critiques reliance on metrics in decision-making, emphasizing the importance of curiosity and human intuition in fostering creative solutions.
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