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Saving the f#$%ing rainforests with Shara Ticku of C16 Biosciences
How I Built This with Guy Raz
The Impact of Launching a Consumer Product
It's interesting because you are a science biotech company. And your goal in the business model is to serve these larger CPG companies eventually. But you guys decided at least initially to create your own product, your own consumer product, like a brand. Was that the thinking? Yeah, I think there were two big reasons why we made the decision to launch our own product. The first was impact. Just get a product out there, get our brand out there and dominate the headlines.
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