Von Noyman - The Originator of Game Theory

Poker is interesting because we can try to find a framework to develop a solution. But it's not solved in the sense that there are elements of the unknown, this human element of bluffing. This is what decision making in the real world is actually about. So he came up with game theory as a way to try to solve poker and then ultimately shed a light on how to make these very complex, strategic decisions.