Metrics Are Really Powerful at Capturing Our Attention

David Perry: Metrics are incredibly powerful at capturing our attention. We evolve to pay lots of attention to numbers, and it's because it helped to keep us alive. Thereis a lot of value in metrics, if you harness them correctly. Butere's a lot of danger in metrics, because unless you select the metrics that you want to hold yourself accountable to, you are apt to fall prey to some of these other traps,. Like social media, or looking at your sales.