How Do We Reach People Who Don't Have Unlimited Money?

There is a difference between price and value. Instead of relentlessly lowering your price, focus really hard on increasing the value that you create because it is way easier to build something that matters. To serve people who aren't going to spend a lot of money with you, you need more of them. If you're a coach, you can only have 30 clients a week. So what are the alternatives? Well, the alternatives are you don't do one-on-one coaching. You organize mastermind groups of five or ten people and you sit in with them once or twice a month. And when you have 300 customers, you can sell them a high value product or service for way less than you