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What's the Killer App of Google or Amazon or Facebook?
50% of the US economy is all depending on advertising and marketing. Historically, like since the beginning of branding and advertising, it's never taken more than four or at most five percent of GDP. We created this kind of bubble or glut of marketing services that ultimately are not long term profitable. So all these people went into marketing to support their art. And I think we're moving into a place where we're going to, it'll be the reverse, where you might do art to support your marketing.