426: Sometimes You Just Gotta Put Out a Sign. With Zach Bell (Veteran With A Sign)
Jocko Podcast
Humor and Connection: The Art of Relatable Signage
This chapter explores the effectiveness of humorous signs as a form of relatable and shareable content, comparing them to handwritten memes. It emphasizes the role of clear communication in fostering community connections and supporting veterans, highlighting how these signs convey powerful messages and encourage camaraderie.
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