There’s purpose in choosing what music to add to your advertising; the right mnemonic can create instant brand recognition.
Our first guest Joel Simon, CEO/Chief Creative Officer of JSM Music spoke with host Tom Eymundson about his drive to start his own company (and his dislike of the term jingle).
Joel discussed his career, perspective on the industry, trends and more.
“It’s an amazing business. I enjoy watching the technological advances that have happened” – Joel Simon
Our next guest, Marine Cremer, Music Supervisor at DDB Paris sat down with host Ralph van Dijk to discuss how the creative use of music and sound can enhance and draw attention to your brand.
Marine, who's passion for music started at an early age with her trips to the cinema, shares industry trends, talks about surprising work she saw in the jury room and her judging experience.
Joel was on LIA’s 2022 Radio & Audio jury and Marine was on LIA’s 2022 Music & Sound Jury.
Show notes:
Podcast winners: https://2022.liaentries.com/winners/?id_medium=34&view=icons&range=w&clear_search_session=true
Radio and audio winners: https://2022.liaentries.com/winners/?id_medium=7&view=icons&range=w&clear_search_session=true
Music and sound winners: https://2022.liaentries.com/winners/?id_medium=22&view=icons&range=w&clear_search_session=true
The unforgettable two minutes: https://2022.liaentries.com/winners/?id_entry=103644&id_medium=7&id_submedium=13&id_category=0&view=details&range=w&page=27&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=false
McDonalds Bon Jovi ad: https://www.youtube.com/watch?v=KyGI68HgJ80
Credits:
Guests: Joel Simon, CEO/ Chief Creative Officer, JSM music
Marine Cremer, Music Supervisor, DDB Paris
Host: Tom Eymundson, CEO Pirate Group Toronto
Ralph van Dijk, Founder, Eardrum
Producer: Sarah Knights, Eardrum
Music: Brian Yessian, Yessian Music
Manager: Laurissa Levy, London International Awards
Production Company: Eardrum
