Facebook, Google, Amazon, Apple, Microsot

Mark Zakeberg has renamed his entire company bas on this concept. The consequences of apples privacy changes will shred ten billion alone from their bottom line. They've tried to launch a creator platform, but it's very hard to pay a creator ch when apple takes 30 % first and then they need to take a cut. Facebook is the only one which doesn't have its own hardware or operating system. And so they seem to be specifically exposed to the problem of intermediation.