Today we talk with Jed Rawson, a grocery expert on Amazon. We talk about the changes that have happened in Amazon since the COVID-19 pandemic. We talk about Amazon Lending withholding money, the spike in demand for food items, and repeat purchase rate and organic review rate as essential analysis numbers for grocery businesses on Amazon. We also talk about CPC in online grocery, and the important, trending terms in the marketplace such as keto and gluten-free. We talk about changes in CPC, data analysis, budgeting, and inventory due to the pandemic. We talk about the advantages of staying 100% on the white-hat side of Amazon selling, even during times like these. We discuss triage as an essential business tactic right now, and give our predictions about the course and potential aftermath of the pandemic.
-Effect of Coronavirus on Amazon 1:39
-Differences From Other Amazon Businesses 7:52
-Unprecedented Changes in CPC, Budgets, Inventory; Price Gouging 14:37
Keeping Up With Demand; Triage; What to Expect 24:43
“Cost-per-clicks for some categories are crashing. And even if it’s a hard good -- like a pet bed -- crashing, and getting a lot cheaper. But the cost-per-click for hand sanitizer, for toilet paper, for like staple goods, is through the roof. And so we’ve had to change our approach and be careful targeting very common, very competitive terms.” 15:12
https://www.rawamz.com/
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