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Direct Mail Marketing Mastery Featuring Brian Kurtz and Joe Foley - I Love Marketing Episode #438

I Love Marketing

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Direct Mail Leads to Higher Lifetime Value

Multiple channels of communication are the way to reach everybody. People respect it when you give em a choice. The engagement level leads to a higher lifetime value for your customer, even if they start in direct mail, go off line, get digital product, get mails, and then come back to direct mail or not. Don't miss another episode of iy love marketing on weekdays at 9am ET.

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