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The Pros and Cons of Editorial Emails
To write something long form every week, twice a week, it's incredibly challenging to do and make it compelling over the course of not months, but years. The con is, it's so hard to keep up that level of intensity. It's all based on you. There are tricks and things you can do, guess writers and things like that. But at the end of the day, if you're building that, it basically is a one-person show really hard, but the upside's nice.