The Challenges of the Space

It took a few years for people to understand that this was everyone's problem. Every land animal will eat plastic if they can get it in their mouths. The challenge is how do you migrate this ocean story into inland communities who maybe don't even think about the ocean? They've never been on a holiday to the ocean. I'm not a tourism company. I don't have a resort on the ocean. It's not my zone. So just one of the challenges of the space. A lot of your initiatives depend on philanthropy, on donations from groups in Asia to support them. We get them globally. But we do have to go corporate.