Rebranding and Fleet Management Strategies

In this conversation, Tommy Mello and fleet management expert Renee Milam discuss the intricacies of managing a fleet of vehicles, particularly in the home service industry. They explore the benefits of leasing versus buying vehicles, the importance of maintaining a new fleet for employee morale and customer perception, and how effective branding can enhance business visibility. Additionally, they delve into the role of technology in optimizing fleet operations and the significance of understanding total cost of ownership in fleet management.

Don’t forget to register for Tommy’s event, Freedom 2025!

This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

Timestamps:

00:00 Understanding Fleet Management and Vehicle Lifecycle

08:01 The Benefits of Leasing vs. Buying Vehicles

16:01 Optimizing Fleet Operations and Maintenance

23:16 The Importance of Vehicle Branding and Image

30:34 Leveraging Technology in Fleet Management