Exploring the challenges and rewards of starting a franchise, including the importance of aligning with brokers who share the company's values and selecting franchisees carefully for a successful partnership. The chapter highlights the transition from small business owner to franchisor, emphasizing the motivation to help others succeed and the dedication required for long-term growth. It discusses the grind of establishing a successful business, personal experiences of entrepreneurship, and the significance of hard work, sacrifice, and persistence in achieving success.

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