Unlocking Aha Moments in Customer Experience

Ready to meet the mastermind who turned canned water into culture? In this electrifying Tiger Sisters interview, Jean and Cherie chat with Peter Pham, the culture-obsessed venture studio co-founder who grew up in a refugee camp, rolled with gangs at 10, and now shapes brands the world can’t stop talking about. 

Discover why Peter says removing “wanting” unlocks true success, how he spots brands that transform customers into die-hard fans, and why a short memory (yes, really) might be your biggest superpower. 

Don’t miss the Tiger Sisters’ deep-dive takeaways on authenticity, risk-taking, and having the guts to build the life—and brand—of your dreams. Tune in for a no-filter conversation guaranteed to shake up your perspective on business, happiness, and what it really takes to stand out.

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🐯👯‍♀️ Tiger Sisters Podcast | Career, Entrepreneurship, and Life

Welcome to Tiger Sisters, your go-to podcast for career mentorship and life guidance! Hosted by Cherie Brooke Luo and Jean Luo, we’re your internet big sisters here to demystify the ups and downs of navigating careers, tech, and entrepreneurship— all while staying healthy, stylish, and joyful along the way.

Cherie is an influencer who has broken down the complexities of big tech, finance, and MBA programs for millions of viewers, with over 100M+ views across platforms. Jean is a tech product executive and investor, holding over 50 AI patents, who has built an impressive career in product management and institutional investment at companies like Goldman Sachs and Snapchat.

Between the two of us, we’ve survived stints at top investment banks and big tech firms, founded startups, and earned four Ivy League degrees—if we’re counting Stanford! Yet, we still find time to focus on wellness, friendships, fashion, and skincare, always sharing the lessons we've learned along the way.

Whether you’re here for career advice, stories about balancing life’s challenges, or just to hear our honest takes on what it means to pursue fun, wealth, and joy in all areas of life, we’ve got you covered.

💛 LET'S CONNECT: 

~ CHERIE ~

🤳🏻 Instagram – https://www.instagram.com/cherie.brooke 

📱 TikTok – https://www.tiktok.com/@cherie.brooke 

✍🏻 My Substack – https://cherieluo.substack.com/ 

👩🏻‍💻 LinkedIn – https://www.linkedin.com/in/cherie-luo/

~ JEAN ~

🤳🏻 Instagram – https://www.instagram.com/jeanluo_/

👩🏻‍💻 LinkedIn – https://www.linkedin.com/in/jeanluo 

🎵 Music produced by Sammy Signal https://open.spotify.com/artist/2HsyknHuxhT8RoZfn5rqMS

🛍️ Items Referenced:

🍵Sisters Matcha & SISTERS Merch:www.sistersmatcha.com

✨Tiger Sisters & Friends Japan Trip (May 2025):https://trovatrip.com/trip/asia/japan/japan-with-cherie-luo-may-2025  

♠️ Everything else:https://amzn.to/3z0dx5b

⏰ Timestamps:

00:01:22 Meet Peter Pham, Mastermind of Liquid Death

00:04:20 Peter’s jaw-dropping origin story

00:07:12 “Let go of wanting”

00:08:52 Psychology of sports teams in your life

00:10:40 Forgetting as a form of resilience

00:12:52 Getting away from the Coastals

00:13:39 Reset your feeds

00:14:06 “If I don’t participate in culture, I can’t invest”

00:15:16 Judge a brand by reading their comments section

00:16:27 The Liquid Death Playbook

00:18:28 Living in a post-truth world

00:20:31 How Peter sniffs out real deals, allies, and friends

00:24:16 This interview felt extra spicy

00:24:44 From refugee camp to millionaire investor

00:25:59 “I have everything I need”

00:30:52 You don’t have to be the smartest

00:32:32 Kim Kardashian’s north star since being a teen

00:35:17 Being culturally fluent across generations

00:36:52 Jean’s HBS water branding assignment

00:38:39 Leveraging the comments section

00:39:42 Duolingo personas

00:47:27 Sports team mentality & increasing your leverage

00:50:03 Sisters Matcha: “you live in our home” 🏡

00:53:22 Do you care about the back story?

00:56:12 Join the Tiger Sisters in Japan on a trip in May 2025!