Dark Social Secrets Unveiled (Expert Interview)
B2B Mentors
00:00
The Dark Funnel
In dark social, like 99 % of the market, not in a buying cycle of not creati antent data. And so you're now capturing demand in order to act like you need the intent signal before you can actually use it. If you're waiting for intent data before you go and actually start marketing or start sales, youare away too late. Those people have already researched information, they've already discussed with their peers in certain places. They've been listening to podcasts by somebody that's giving them information, and it wasn't you. You need to think about, how do i get into the place where i am driving people to want to buy our stuff? So that's the
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