4min chapter

Let's Appreciate cover image

Consumerism and The Century of the Self

Let's Appreciate

CHAPTER

The Shift from Needs to Desires: The Influence of Consumerism on Democracy

This chapter explores the shift from a culture of need to desire and how consumerism has influenced democracy. It discusses the manipulation of people's desires by figures like Eddie Bernays, the connection between consumerism and power, and the effects on happiness and the perception of the United States.

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