The Evolution of Jamba

In the early 2000s there were only a very few groups of entrepreneurs looking into starting something in and around the internet. Jamba was meant to become that type of company that would allow mobile network operators to monetize on these value added services. The business eventually ended up offering mobile contents ringtones games applications to customers directly through all kind of like direct response type advertising which was a proposition that we expanded into more than 40 countries including China, US and Europe.