4min chapter

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

Gokul Rajaram: The Super Angel on Speed, Small Teams, Product Management, and the S.P.A.D.E. Decision Framework

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

CHAPTER

How to Outline the Alternatives in Product Development and Product Development

An alternative is a view of the world. You could argue that when we're talking about product development, a decision or an outcome you want to get to is customer behavior change. Each alternative here is a different feature or a different way of doing things that could result in the same customer behavior changes. And so you want to have a diverse set of alternatives. Then finally, the D is the decision phase. What happened with this SPA? Let's talk about these decide, which is essentially how you communicate to the broader group of stakeholders beyond the folks involved and why it's made.

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