199 - How Rolex Uses Lies, Myth, and Deception To Sell So Many Watches
Making It with Jon Davids
00:00
The Mythology of Rolex: Storytelling in Watchmaking
This chapter explores the evolution of iconic Rolex models as they transformed from practical tools into symbols of adventure and lifestyle. It highlights the power of storytelling in branding, illustrating how emotional connections can enhance product appeal.
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