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Barbie and Mattel as Millennial Pavlovian Conditioning

The Blindboy Podcast

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The Barbie Movie: A Natural Barbie Movie

The Barbie movie is directed at millennials, it's directed to people over the age of 25. Mattel plan on getting every toy they ever made and making movies out of them. In Ireland we've got Smith's toy store closing down because toys are no longer big business. The company that owns Barbie went bankrupt in 2018 after losing 300 million dollars.

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