When gathering feed back, you have to actual be conscious about creating touch points throughout the course of the customer's contractor lifetime with you. Focus groups and insedivise fee back are also really great. The key is making sure that you define what each of the rolls are between customer's success and sales. For us, personally, we found that having a sales person come back in at the point when there is an opportunity for upsell renewal was very beneficial because they have a different skill set than your customers success team.