How to Use Price Pulsing to Supercharge Your Backlist Sales

The strategy that indie author Shatona Havig uses to keep her backlist bringing in a steady revenue. You don't want your most devoted fans to feel like schmucks for paying the full price. A reverse coupon, announcing a future price raise is very effective and it can really help you climb the charts. It financially doesn't make sense to give away free paper copies of your book because there's a real cost to that paper copy.