How to Create a Decision Tree

nick has had a very large influence in the way that sort of, i've grown my business and the different things that i take on. And i wanted to get him on a for the summit, really to walk us through his process. Something that is very strong at us is creating decision trees. It's a way to be able to move a marketo identify your target audiences, hot buttons and take them from being a browser through to being a buyer.