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How YouTube Can Improve Your Performance Marketing ROI
Roxanne Jones: If you were to stack rank those social media networks, what are the kind of the ones that are most with creators are most in demand? She says if it's like industry based, I'm going to say YouTube, because YouTube is consistent. "When you're looking at consistent performance marketing ROI, it's YouTube all the way," she said. But TikTok has kind of pressured Instagram and YouTube into bringing that back a little bit.