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What Are You a Substitute For?
If it's obvious, then everyone will be doing it. So you're kind of finding a new reason. The hidden need in this particular case was that there was a lot of people who need to make a web sighte themselves. And from a thousand people told us that it was we had the stupidest falkin idea he'd ever heard. Ah, but figure out, what are you a substitute for? What need are you serving better?"