If it's obvious, then everyone will be doing it. So you're kind of finding a new reason. The hidden need in this particular case was that there was a lot of people who need to make a web sighte themselves. And from a thousand people told us that it was we had the stupidest falkin idea he'd ever heard. Ah, but figure out, what are you a substitute for? What need are you serving better?"
David Rusenko from YC alumus Weebly details the story of how Weebly developed one of the most popular website creation and hosting sites on the web today.