Cognac, Conspiracies, and Chick-fil-A

This chapter explores the psychology of NBA players while unraveling a conspiracy theory linked to the nation's capital. It highlights a creative promotional strategy between the Wizards and local Chick-fil-A, providing free chicken based on in-game events to enhance fan engagement. The chapter showcases the unexpected cultural impact of the promotion, including memorable interactions and camaraderie among players and fans.

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