Marcus Collins: We have more information than ever before, yet we still struggle to understand consumers. He says that's because we mistake information for intimacy. In the Arena is a weekly podcast where Leah Smart explores stories and ideas that increase clarity in our lives so we can work and live in a better world.
Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what they "do" and try to figure out who they "are."
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