Live from SubSummit 2025, FabFitFun co-founder and co-CEO Michael Broukhim joins Nik to unpack the wild journey from political web design to pioneering subscription commerce.
1 in 6 women have been FabFitFun subscribers at one point—a feat that Michael knows is all about connection, curating the right products, and helping other brands grow in the process. He explains subscription commerce has matured. How has FabFitFun differentiated itself?
The company is the “inverse of TJ Maxx” as Michael likes to say. TJ Maxx is more like a treasure hunt, while in the subscription box world, the treasure comes to you. FabFitFun also aims to have products at the beginning of the product cycle instead of end-of-season like many discount stores. Why does timing have to be perfect?
Plus, why do new CEOs need to be a little paranoid about their business? Michael and Nik share why braving positive growth and some setbacks are inevitable.
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