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Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)

New Books in East Asian Studies

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Marketing Morinaga: Sweet Strategies in History

This chapter explores how Morinaga, a leading Japanese candy brand, crafted its marketing strategies across different historical contexts, blending luxury and necessity. It highlights the intersection of national identity, commercial advertising, and the use of cultural imagery in promoting their products.

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