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Will AI Wreck Air Travel?

The Thrifty Traveler Podcast

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AI and Airline Pricing: The Future of Fare Individualization

This chapter explores Delta's use of AI to create personalized airfare pricing, allowing different passengers to pay different amounts for the same flight based on their booking history. It raises crucial discussions around the ethical implications and potential consumer protection issues tied to hyper-personalization, cautioning against possible inequities in fare structures. The conversation also highlights the challenges faced by various traveler segments and the urgency for regulatory measures as airlines navigate this evolving landscape.

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