Live Shopping in the US - What's Next?

I think you'd agree if I say we're still in early innings of what live shopping can look like in the US. Would you say that's true? Yeah, absolutely. One of our first ever lives, I think it was our first ever external live seller. A husband and wife duo who have built a pretty large business selling Funko Pops on whatnot. They streamed their wedding live and sold gifts from the wedding registry. People will just go in there to have a good time and connect. There's people buying things and giving it to other viewers in the same show. It's really commerce and entertainment and community rolled into one.