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Samuel Ross of A-COLD-WALL*

Business of HYPE

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From Vision to Venture: A-COLD-WALL* Journey

This chapter recounts the early challenges and strategies faced by the speaker in launching their brand, A-COLD-WALL*, without external funding. It emphasizes the creative risks taken, the significance of mentorship, and the delicate balance between artistic expression and commercial success. Personal anecdotes reflect on financial struggles and growth, showcasing an entrepreneurial journey driven by passion and resilience.

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