The Importance of Partnerships in the Great Unbundling
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The Rise of the Partnership Professional
A talked a little bit about the old stigma of partnerships, that kind of journeyman sales person who says, you know, partnerships is a parking lot. And what i think has been so amazing is just the rise of the partnership professional and how much credibility and importance has been placed on that discipline. It's actually the more generous you are, the more you get, right? That is the ethos of partnerships that think, is very different then sales.
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