Seth Godin is one of the blogs that I read. He's he was one of the first kind of internet marketers, but he's way, way, way beyond that a real visionary. And in business terms and creative terms, check him out, you know, Seth Godin, how do you spell that? Geo Geo DIN. We have Voldemort resistance, this entity that's inside of us. It's probably whispering to you as you're listening to this podcast going like, maybe let's just watch pornography. But also one of the things I loved, I loved about your book that you really gave language to is the anti resistance. So we could call that the Christ,