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Is That the Story of Disruption?
I think the agility of a young indie brand or, you know, these young entrepreneurial brands and the way that have an idea and they spin it. They're listening to the voice of the people and they're listening to their own inner created voice. And it's that relationship that brings the product to market faster and quicker. This is so, so like you, I mean, I think you open the store in 94, within like six months, you hit your five year revenue goal and 15 months in you hit a million dollars in sales.