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Bloomberg Intelligence
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Mid-Year Sales Outlook and Challenges in the Fast Food Industry
This chapter covers the mid-year sales outlook, predicting improvements in the back half of the year for sales due to easier year-over-year comparisons. It also discusses the challenges faced by the fast food industry, such as the impact of California's new minimum wage law leading to price increases and customer traffic drops. Additionally, the chapter explores the integration of AI and technology in fast-food chains and the impact of cannabis legalization on late-night businesses.
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