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#85: Building a Marketing Business with the Power of Story
Marketing Made Simple
Is Clarity More Important Than Clever?
Keith: The one thing that stood out for me was a moment where I felt like dr. JJ had a dagger specifically in his hand directed at my heart when he said clarity is more important than clever. So many times we had lost the clarity of the message thinking that being cute and creative was actually better, Keith says. "I am happy to say that while she gets all of the credit story brands tools helped her win" She became the Montana startup of the year as a result of repeating that over and over again so we were so proud of her and so honored to be able to do that work."
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